Wednesday, February 10, 2010

Now that's good marketing!

Last night Andi came home with two pints of ice cream.

Haagen-Dazs coffee-flavored ice cream

And this new Haagen-Dazs ice cream called FIVE - which is all-natural and made only of 5 ingedients: milk, cream, eggs, sugar and coffee
We curled up on the couch, ripped off the tops of each container and dived in, switching pints mid-bite just like we always do.

Me: This new FIVE brand is so creamy and good. It tastes way better than the regular kind.

We switch pints again so we can taste the difference.

Andi: Mmm, this is good. It's better for us too because it doesn't have all those extra ingredients. Let's read the labels and compare. Mine has milk, cream, eggs, sugar and coffee. What's yours say?

I flipped around the regular container and read the ingredients: milk, cream, eggs, sugar and coffee.

Wow, we were duped. Apparently, milk, cream, eggs, sugar + flavoring is how you make ice cream.

Two marketers by trade took the bait. Now that's good marketing!

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